Your school store.
Always open. Always working for you.
25% goes back to your school.
No inventory.
We carry it.
No upfront cost.
You don't pay.
25% back.
Every sale.
Open 24/7.
Always on.
You don’t need 400 products. You need products people want.
|We focus on fewer, better products that people are proud to wear.
School apparel should do more.
A school store shouldn’t just put a logo on hundreds of products. It should create apparel people actually want, generate meaningful support for the school, and show everyone exactly where the money goes.
Better apparel
Original, curated collections designed around the school and its community.
More for schools
25% of qualifying merchandise sales goes directly back to the school.
Full transparency
Schools see what sells, what doesn't, how much was sold, and exactly what they've earned.
No more overwhelm
Too many choices lead to analysis paralysis and abandoned carts.
You don’t need 400 products. You need products people want.
More isn’t better. Better is better.
We could fill a school store with hundreds of products. We choose not to. Home Crowd builds focused collections around apparel people actually want to wear. Then we use real sales data to determine what stays, what goes, and what we design next.
Old way
- 400+ product combinations
- Generic logo placement
- Same catalog year after year
- Little understanding of what actually works
Home Crowd
- Curated collection
- Original designs
- Seasonal drops
- Performance-driven merchandising
- Products selected based on actual demand
We sell what people want.
Then the data tells us what comes next.
25% means 25%.
No vague “portion of proceeds.” No mystery formula. No merchandise credit presented as cash. We tell customers exactly how much their purchase generates for their school.
School contribution is calculated from qualifying merchandise sales. Sales tax, shipping, refunded purchases, chargebacks and other non-merchandise amounts are excluded. Final terms will be defined in each school partnership agreement.
Premium tee
$28.00
You pay
$28.00
Your school receives
$7.00
Watch it work.
Change the quantities below. The school contribution recalculates instantly — this is how the give-back will show up throughout the eventual checkout experience.
qualifying merchandise subtotal × 25%
Your cart
Vintage School Tee
$32.00
1Premium Hoodie
$48.00
1Rope Hat
$36.00
1
This order gives back
$29.00
to your school
Already have a spirit store?
Good. Ask better questions.
With Home Crowd, you can.
- 25% back.
- Transparent reporting.
- Product-level analytics.
- Performance-driven collections.
- How much merchandise did our store sell last year?
- How much money did our school actually receive?
- What percentage of each retail sale do we receive?
- Is that cash or merchandise credit?
- Does increasing our fundraising percentage increase the price families pay?
- Which products actually sold? Which products didn't?
- What were our top 10 products?
- Can we see the data?
Collections, not a catalog.
Each collection changes based on actual sales performance — not a static list that sits untouched for years.
Core Collection
Always-available school staples.
Heritage Drop
Vintage school graphics and old-school collegiate apparel.
Friday Night
Football-season and community collection.
Winter Drop
Premium crewnecks, hoodies and cold-weather apparel.
Senior Collection
Class-specific apparel.
Spring Drop
Seasonal designs and spring athletics apparel.
Example school storefront
Ridgeview High School
Home of the Bears
A fictional school built to demonstrate what a real Home Crowd storefront looks like — a curated apparel boutique, not a giant customizable catalog.
Visit the demo storefrontHomecrowd Supply
Made for your crowd.