How it works

Six steps, from first conversation to a collection that keeps improving.

1. 01

   We learn your school

   Colors, traditions, community, history, existing apparel and what your families actually want.

2. 02

   We design the collection

   Focused, original apparel rather than hundreds of generic product combinations.

3. 03

   Your Home Crowd shops

   Students, parents, teachers, alumni and supporters order directly online.

4. 04

   We handle the rest

   Production and fulfillment happen without the school carrying inventory.

5. 05

   Your school gets 25%

   Transparent reporting shows exactly what was sold and what the school earned.

6. 06

   We get smarter

   Sales data determines what stays, what goes and what gets designed next.