Spirit wear for PTAs, PTOs and booster clubs
By Bryan Whitaker, Home Crowd · Updated October 21, 2026
A PTA, PTO or booster club can run spirit wear fundraising without buying inventory or collecting order forms by sharing one online school store, with each group's items tracked separately. In a Home Crowd store, every product can be assigned to a group such as athletics or the PTA, and the dashboard shows what each group's items brought in.
One school store, many groups
Schools have many groups that sell spirit wear: athletics and individual teams, band, arts, clubs, the PTA or PTO, faculty, and graduating classes. Running a separate order drive for each one is a lot of volunteer work and confuses families.
A single school store can carry collections for all of them. Families have one place to shop, and each group still gets its own collection and its own link to promote.
Tracking what each group raises
Each item in a Home Crowd store can be tagged to a group. The school dashboard then shows sales and the amount earned for each group, so a monthly payout can be matched to the group whose items sold. Items sold before they were tagged show up under Unassigned rather than being guessed at.
Working alongside existing providers
You do not have to give up an existing uniform or apparel provider. Home Crowd can run alongside it: your team uniforms stay with your current supplier, and the store handles everyday spirit wear.
Getting started
- Agree on which groups will be in the store and who the point person is for each.
- Share your colors, mascot, logos and any group-specific marks, with permission to use them.
- Review the collection we design, and approve it.
- Have each group share its link with its own families.
Ready to talk it through? Use the school contact form.
Common questions
- Can the PTA and the athletic booster club share one store?
- Yes. One school store can carry collections for the PTA or PTO, athletics, band, clubs and other approved groups, with sales tracked by group.
- Do volunteers have to collect orders or sort shirts?
- No. Customers order and pay online, and orders are shipped directly to them.
- How do we know what our group earned?
- The school dashboard shows sales and the amount earned by group, plus a monthly payout report.
Want a free school store?
No upfront cost, no inventory, no minimums, and 25% of qualifying merchandise sales goes back to your school. See what one looks like, then tell us about your school.